Celsius launches new advertising campaign

DELRAY BEACH, Fla. Beginning this month, Celsius Holdings, the maker of a calorie-burning beverage, will launch new national television, print, radio and internet advertising campaign featuring the popular "Burn Baby Burn" theme.

"We are broadening the audience of Celsius with advertising that has mass appeal, as today's savvy consumer is interested in a healthy beverage alternative that tastes great, is clinically shown to work and burns calories. We believe these new ads capture this philosophy beautifully," said Irina Lorenzi, VP innovation at Celsius. "This national advertising campaign launches in perfect timing to support our growing nationwide retail distribution for Celsius."

The national 15 and 30 second TV commercials, now being broadcast on MSNBC, Bravo, CNBC, Lifetime, Lifetime Movies, TLC, E!, HGTV and The Food Network, feature a cross-section of health-conscious people on the go and encompasses today's busy lifestyles in a fun, upbeat way.

The radio campaign, which can be heard on the Oprah Network on such shows as Oprah Show, Gayle King, Dr. Laura Berman and Dr. Maya Angelou; on Cosmo Radio which is the radio format of Cosmopolitan Magazine, Wake Up with Taylor, and also in major markets throughout the country. This ad which can be heard on www.celsius.com (click on New Radio Spots) focuses on Celsius' health benefits and great taste and encourages listeners to log on for a retail coupon. Many DJs across the country are now drinking Celsius and are raving about it on the air. The newest national print ad, seen above, is currently in US Weekly, First for Women, Woman's World and Women's Health.