Celsius takes on Times Square with SuperSign

DELRAY BEACH, Fla. Celsius Holdings is spearheading its national advertising campaign with a SuperSign in Times Square featuring national brand spokesperson, Mario Lopez, accompanied by the tag lines "Why Stop at Zero Calories?" and "Burn Baby Burn."

The ads will run throughout the holiday season and into the New Year and is accompanied by a national television, print, radio, internet, and publicity campaign of the calorie-burning beverage.

The launch of the SuperSign lets millions of people each day know that Celsius can be found throughout New York in such major retailers as 7-Eleven, A&P, Duane Reade, GNC, Pathmark, Price Chopper, Vitamin Shoppe and Wegmans. With Celsius available throughout the country, the company selected Mario Lopez to be an integral part of the company's 2010 marketing initiatives to increase consumer awareness nationally. Mario Lopez is known for his fit lifestyle and for hosting popular shows such as "America's Best Dance Crew" and "Extra."

"Celsius' national distribution and consumer demand are gaining significant momentum and the timing was right to expand our marketing efforts significantly with the Times Square launch, our national marketing campaign, and the addition of Mario Lopez as our celebrity spokesperson," said Jeff Perlman, COO at Celsius. "Despite a challenging economic environment, we are proud to have achieved this growth and are excited about our plans for 2010."