Cheetos introduces Mix-Ups snack mixes; Chester Cheetah joins Twitter

PLANO, Texas — Cheetos is mixing things up with its new Cheetos Mix-Ups snack mixes, which combine four Cheetos snack flavors in various shapes in one shareable bag. The brand, part of PepsiCo's Frito-Lay division, also announced that its spokescat, Chester Cheetah, has joined Twitter as @ChesterCheetah and is asking fans to tweet their opinions of the new snack.



Cheetos Mix-Ups come in two varieties: Xtra Cheezy snack mix — which combines Cheetos Crunchy Cheddar Flavored snacks, Puff Double Cheddar Flavored snacks, Nacho Cheese Flavored Grid-Shaped snacks and Parmesan Flavored Mini-Puffs snacks — and Cheezy Salsa snack mix, which combines Cheetos Crunchy Salsa Picante Flavored snacks, Puffs Cheddar Flavored snacks, Chipotle Cheddar Flavored Grid-Shaped snacks and Jalapeno Cheddar Flavored Mini-Puffs snacks.



"Cheetos fans enjoy a variety of tastes — some want hot and zesty while others crave cheesy and crunchy," said Ram Krishnan, VP marketing for Frito-Lay North America. "Now with Cheetos Mix-Ups snack mix, there's no shortage of delicious cheesy flavors and textures to choose from, all in one fun, shareable bag for the whole family."



The new snack mixes are available nationwide in 8 3/4-oz. and 3 3/4-oz. packages for suggested retail prices of $3.49 and $1.49, respectively.