Cheetos unleashes Mighty Zingers

PLANO, Texas Cheetos lovers are in for the ultimate treat as a new cheesy innovation called Cheetos Mighty Zingers -- the tiniest Cheetos snacks ever made and marketed -- are making their debut.

Building on the launch of Cheetos Giants in 2009, this year Cheetos switched things up in the flavor lab to give fans just the opposite type of fun snacking experience: combining two unique flavors in a miniature version of the cheesy snacks.

"We're always looking for ways to bring fun into our consumers' lives and offer them products that provide a release from their busy days," said Rudy Wilson, VP marketing, Frito-Lay. "From the flavors to the shape, we're excited to see how people enjoy and play with this tiny two-taste Cheetos snack."

Mighty Zingers are available in two varieties, including Ragin' Cajun & Tangy Ranch and Sharp Cheddar & Salsa Picante, available now nationwide for $2.99. Cheetos Mighty Zingers also will be supported by a fully-integrated marketing campaign including digital and television advertising as well as in-store merchandising and out-of-home.