Cherry 7UP gets a healthy makeover

PLANO, Texas The 7UP brand has made its cherry flavor become more “in the pink” than ever before after the company announced it has added an antioxidant to the beverage.

The new Cherry 7UP Antioxidant includes 10 percent of the recommended daily intake of Vitamin E per eight ounce serving.  Cherry 7UP Antioxidant is available now in both regular and diet versions and, like all 7UP products, is 100 percent naturally flavored and caffeine free.

The nationwide launch of Cherry 7UP Antioxidant will be supported by an integrated marketing campaign featuring TV and print advertisements.Consumers can also visit 7UP.com and download a coupon for $1 off a 12-pack of Cherry 7UP Antioxidant.

"Cherry 7UP Antioxidant gives consumers a refreshing way to enjoy more of the antioxidants they are looking for," said Ian Norton, brand manager of marketing for 7UP.  "People want to fall in love with beverages that taste great and provide a fun way to get benefits. And that's exactly what Cherry 7UP Antioxidant delivers."