Cherryvale Farms dives into the snack bar game

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Cherryvale Farms dives into the snack bar game

09/11/2018
Cherryvale Farms is adding to its portfolio of products, but not with another new line of individual mug cake mixes.

The Santa Cruz, Calif.-based company announced that it will launch a new line of whole grain snack bars.

“As a pioneer in plant-based baking, we are continually looking for new and innovative ways to meet the needs of consumers, and Love It! bars are a natural evolution for the brand,” Cherryvale Farms CEO Lindsey Rosenberg said. “We are excited to take this first step outside the baking aisle to offer bars with a delicious fresh-baked taste, so fans of our baking mixes can now enjoy that same experience in a ready-to-eat snack.”

The Love It! collection of snack bars features products that are plant-based and contain real fruit, the company said.

Available in three flavors — banana chocolate, blueberry lemon and cherry vanilla — the products also are Non-GMO Project Verified, egg-free, dairy-free, nut-free, and do not contain artificial colors or flavors.

Cherryvale Farms’ Love It! bars will be available in October at select retailers and on Amazon.