Chew on this: Trident to donate sale proceeds to Smiles Across America

PARSIPPANY, N.J. Trident is donating a portion of its proceeds during the first week in September to Smiles Across America, the signature program of Oral Health America that supports dental services to thousands of children in underserved communities nationwide.

Kicking off Sept. 1 and running through Sept. 7, Trident will donate $0.05 for every package of Trident gum purchased to SAA as part of a three-year commitment to help the organization shed light on the importance of pediatric oral health in the United States.

Tooth decay is a common chronic childhood disease in America. Each year, over 51 million school hours are lost as a result of problems related to tooth decay. Trident's contributions help SAA link local governments, businesses and supporters with care providers and schools to help fight untreated oral disease in children.

"Trident has played a distinct role in oral health for over forty years, since launching as the first sugar-free gum to help fight tooth decay," said Lesya Lysyj, EVP marketing, Cadbury North America. "By supporting Smiles Across America, we continue to raise awareness about the importance of access to pediatric dental care in the U.S. Now, consumers who chew Trident gum have the chance to help make a difference in the lives of millions."

To learn more about the Trident and Smiles Across America partnership and the September donation week, visit www.TridentCares4Kids.org.