Chex introduces strawberry-flavored breakfast cereal

MINNEAPOLIS General Mills has announced the launch of a new flavor to its line of Chex breakfast cereals—Strawberry Chex.

According to the company, Strawberry Chex cereal is a blend of rice and corn squares that are coated in strawberry flavoring. The company says that one ?-cup serving of Strawberry Chex cereal is a good source of whole grains, vitamins and minerals, and contains eight grams of sugar.

General Mills’ global brand portfolio also includes Cheerios, Betty Crocker, Nature Valley, Pillsbury, Yoplait and more. General Mills holds about 100 U.S. consumer brands, and 30 of them generate retail sales of more than $100 million per year.

Suggested retail price is $2.99 for 13.5 oz.