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Chobani launches new dips with vacation giveaway

6/20/2016

NORWICH, N.Y. -- This Fourth of July Chobani is marking the launch of Chobani Meze Dips by sponsoring a vacation rental giveaway.


Fans can enter for a chance to stay in a Chobani-inspired home in New York City over the holiday by sharing their favorite way to "dip" on social media.


"This is a holiday that's all about spending time in the places you love, with people you love," said Peter McGuinness, chief marketing and brand officer, Chobani. "Our home was a fun way to come together with super passionate people and create something beautiful and natural to share with our fans. It's highly reflective of how we make and market our food."


The brand's first-ever edible, livable and shareable space was designed by the brand with the help of local landscapers and chefs — combining culinary tradition, fresh produce and beautiful design in one space. From a floor-to-ceiling living wall to an indoor pool with floating gardens, the home contains more than 25 varieties of produce that serve as "edible spoons" – the perfect foods to pair with Chobani Meze Dips. 


Now through June 24, U.S. residents over the age of 21 can enter to have a chance to call the Chobani Meze Home their own by visiting www.chobanimezehome.com/ and sharing how they dip. The experience will include: 




  • A four-night stay in the Chobani Meze Home from Friday, July 1 and checkout Tuesday, July 5


  • A well-stocked fridge and pantry with plenty of Chobani MezeTM Dips and edible spoons


Chobani Meze Dips mark the company's first product to be sold outside the yogurt aisle. In keeping with Chobani's full product portfolio, Chobani Meze Dips are made with real veggies and only natural ingredients. They contain 80% less fat and 65% fewer calories than the leading brand of hummus, are made with only natural, non-GMO ingredients and are gluten free and Kosher Certified.

 


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