Chocolate Peeps make their candy aisle debut

BETHLEHEM, Pa. Just Born has introduced a new generation of Peeps just in time for spring.

The iconic marshmallow chicks now are available in milk chocolate, conveniently-sized, 1.0-oz. single-serve packages.

“We are really excited about this new offering. We chose the chick shape because it is a popular Easter icon that everyone loves. We wanted to appeal to all taste buds, so we are offering this item in both milk and dark chocolate. These Peeps will please loyal fans and entice newcomers, perhaps becoming our biggest hit ever,” said brand manager Chris Schneeweiss.

In related news, Just Born welcomes has added orange marshmallow bunnies into the growing Peeps family. Peeps chicks and bunnies are available in all of the season’s favorite colors: yellow, pink, blue, lavender, green and orange.