Clif Bar introduces new bite-size snack

9/21/2009

BERKELEY, Calif. A maker of all-natural and organic foods and drinks has launched a new "pop-and-go" snack.

Clif Shot Roks, the new protein bites made with all-natural and organic ingredients, are debuting wherever Clif products are sold.

Clif Shot Roks offer performance athletes an easy and portable way to get exactly the amount of protein they need for muscle recovery after workouts or races. Each grape-sized protein bite is 100% natural and 50% organic, made with 2 grams of high-quality, lean, natural milk-based protein prized for its solubility and easy digestion to help quickly repair and build muscles. Sold in 20-gram packets containing 10 protein bites, Clif Shot Roks make it simple for athletes to customize their protein intake.

Clif Shot Roks come in three delicious flavors: peanut butter, chocolate and chocolate chip cookie dough at a suggested retail price of $2.99.

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