Clif Crunch makes retail debut

BERKELEY, Calif. Clif Bar's newest line of granola bars offer the same great taste but with a lighter-textured crunch.

Clif Crunch bars are 70% organic and made with all-natural ingredients. Each two-bar packet delivers a full serving of organic whole grains and 4 to 5 g of protein, and is a good source of fiber. Available in chocolate chip, honey oat, peanut butter and white chocolate macadamia nut flavors, the Clif Crunch line carries a suggested retail price of $3.99 per 10-bar box.

“Clif Crunch brings exciting new variety to the crunchy granola bar category,” said Carly Lutz, brand director at Clif Bar. “The Clif Kitchen loves a challenge, and we have successfully found new ways to bake crunchy granola bars that allow us to mix creamy chips and nuts into the bars.”