Clif Kid emphasizes trick-or-treating safety, healthy snacking

9/30/2009

BERKELEY, Calif. Clif Kid wants to help kids have a safer, healthier Halloween this year by encouraging parents to give their neighborhood a trick-or-treating safety tune-up.

The organic snack maker is offering Safety Tips for Halloween, a neighborhood safety assessment guide created in partnership with Fehr & Peers, a nationally-recognized leader in pedestrian safety planning. Using the Safety Tips for Halloween guide on a casual walk around the neighborhood, parents can easily identify and solve potential neighborhood hazards before kids set out on their trick-or-treating adventures.

The Clif Kid Safety Tips for Halloween can be downloaded or printed from Clif Kid’s Web site at www.clifbar.com/clifkidhalloween.

The Safety Tips for Halloween accompanies the return of the popular seasonal Clif Kid Organic ZBaR flavor – Spooky S’mores – for a healthy Halloween inside and out. The baked, whole grain Spooky S’mores ZBaR provides a healthy snacking option for Halloween parties, as trick-or-treat hand outs and in school lunchboxes.

“We want to feed our kids healthier options on Halloween without scary ingredients going inside their bodies,” said Jennifer Yun, brand director for CLIF Kid. “We also want to ensure a safe environment outside while trick-or-treating in the neighborhood.”

The Clif Kid Organic ZBaR Spooky S’mores will be available for a limited time this fall at select grocery and natural food stores nationwide (SRP: $0.79 per bar).

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