Clorox introduces Bleach It Away online community program

OAKLAND, Calif. — Clorox has launched a new online community that invites visitors to share their most "bleachable moments" and receive real-time advice and solutions from Clorox's panel of cleaning and laundry experts.

Bleach It Away offers consumers a platform to share moments they've reached for bleach to resolve messes, as well as access to educational "how to" cleaning and disinfecting videos, advice from Clorox's panel of experts — including Dr. Laundry, a.k.a. Mary Gagliardi, a scientist at Clorox — and access to Clorox's free mobile app for on-the-go stain removal advice, called MyStain, which is available for iPhone, iPod Touch, iPad and Android smartphones.

"There are 'recipe for disaster' moments unique to having kids, pets or just living life that can make us cry or laugh (or both)," Clorox brand manager Colleen Schweichler said. "Through the Bleach It Away program we're hoping to help people share, celebrate and conquer these 'bleachable moments' because no one understands it better than a community of others who have just gone through it, too."