Clorox introduces Ingredients Inside app, mobile website

OAKLAND, Calif. — Clorox said it has launched a smartphone application and mobile website that will provide smartphone users access to information about ingredients used in its products.

The company said its Ingredients Inside app and mobile website provide disclosure for on-the-go consumers by offering both content and functionality. The Ingredients Inside app currently is available to iPhone users, while the mobile site is available for all mobile platforms. Ingredients Inside, Clorox said, also outlines the company's product stewardship principles and practices, providing information on safety processes and guidelines on how the company screens ingredients, including fragrance components for new products.

"Mobile computing is triggering a shift in how consumers access information to make purchasing decisions," Clorox chairman and CEO Don Knauss said. "Our new product ingredient tools will help consumers make informed choices about our products anytime, anywhere."