Coca-Cola launches new ad for campaign

ATLANTA Coca-Cola will be launching a new television ad for its current Coca-Cola Open Happiness campaign.

The 30-second animated spot titled “Do You Speak Coke?” is designed to bring to life the message that Coke not only refreshes, but helps African American teens find the commonalities in each other. In the spot, music is the premise for communicating uniqueness and expressiveness by the two characters representing different walks of life. But in the end, it is the shared enjoyment of Coca-Cola that serves as the great connector, bringing together these two very distinct personalities, who ultimately understand, appreciate and even find joy in their differences.

To further connect multicultural teens with the spot, Coca-Cola enlisted Grammy-winning, multi-platinum selling producer and songwriter DJ Toomp to create authentic music for the ad’s soundtrack.

“Coca-Cola is a universal language, connecting and refreshing people around the globe who have different interests and backgrounds,” said Katie Bayne, chief marketing officer Coca-Cola North America. “Our new spot demonstrates this by showing how a simple pleasure, such as enjoying a Coca-Cola together, can help people look beyond what’s on the outside and celebrate what makes them unique.”

The commercial, debuting during the BET Awards '09 on Sunday, June 28 (the special premieres LIVE at 8:00 p.m. ET), also will run on BET, ABC Family, Adult Swim, Comedy Central, E!, Fuse, FX, G4, MTV2, the N, Nick at Nite, Spike, TBS, VH1 and in movie theaters in the United States from September through November.