Coca-Cola launches resealable glass beverage bottles

ATLANTA Coca-Cola and Vitro Packaging, Inc. have announced a partnership to create new 12-ounce resealable glass bottles for Coke. The design comes at the call of consumers for packaging that is more eco-friendly and sustainable, the companies said. The bottles will come with a wrap-around logo wrap featuring the company’s familiar red-and-white logo and will be packed in a portable 6-pack carrying case.

Joseph Cattaneo, president of the Glass Packaging Institute told the press, “Consumer preferences for pure and sustainable packaging is leading many consumers to return to glass because of its inert characteristics and endless recyclability. To meet this demand, more and more consumer packaged goods manufacturers are choosing glass for new product introductions, purity and sustainable positioning.”

Results from a survey by Norman, Okla.-based Newton Marketing & Research released in 2006 showed that more than three-out-of-four consumers preferred glass packaging over plastic for better preservation of the taste, quality, purity and freshness of food and beverages.

Coca-Cola has said that the release of the resealable glass bottle is part of its plan to mold its internal policies and create new benchmarks with to increase recycling efforts to reach a goal of recycling 90 percent of materials from its production facilities (or all of its packaging) by the year 2010.