Coca-Cola Mini kicks up its heels with Radio City Rockettes

NEW YORK Coca-Cola welcomed its new 90-calorie Coca-Cola Mini can to New York City just in time for the holidays, by inviting local families to a “mini” dance lesson with the famous Radio City Christmas Spectacular cast and the Rockettes.

More than thirty local families learned first-hand from the Radio City Rockettes how to do a 90-second, “mini” dance kick-off routine on the Radio City Music Hall stage. The lesson featured families practicing signature moves that have been part of the annual show and the holiday tradition for more than 75 years.

Said Caren Pasquale Seckler, assistant VP Coca-Cola brand and trademark strategy, Coca-Cola North America. “Christmas Spectacular and Coca-Cola are part of the American holiday tradition. Families getting together and having fun through movement and dancing with the world-famous Rockettes is a perfect way to introduce the joy and uplift associated with our newest family member, the Coca-Cola Mini."

A great option for quenching smaller thirsts this holiday season, the 7.5 ounce, Coca-Cola Mini can arrives on store shelves in New York and Washington, D.C. next week. It will be available nationwide by April 2010.

The Coca-Cola Mini can carries the distinct Coca-Cola contour-shaped bottle image in white on a red background. The 90-calorie count is displayed in an eye-catching bubble located on the front of the can. The Coca-Cola Mini can will be sold in 8-packs and will start appearing in major grocery stores across the country in the coming months.