Coca-Cola partners with Suja Life

SAN DIEGO — Organic, cold-pressured juice company Suja Life announced its minority investment and distribution partnership with the Coca-Cola Company on Wednesday.

Coca-Cola will increase product distribution and manufacturing facilities, distributing it through the Odwalla chilled direct store delivery system. Goldman Sachs’ Merchant Banking Division has also made a minority investment in the company.

"When we started our home-delivery juicing company in San Diego about three years ago, we couldn't have imagined the incredible growth and consumer demand that we face today," Jeff Church, co-founder and CEO of Suja, said. "As we continued to innovate and find ways to democratize juice, we soon realized that for us to take the business to the next level in providing organic, cold-pressured juice to even more people, we needed to find the correct strategic partners. As these new partnerships begin, nothing will change in Suja's promise to its fans: our juice will always be organic, non-GMO, cold-pressured, and free of any additives."

Named the No. 2 Most Promising Company in 2015 by Forbes, Suja launched the first USDA organic, non-GMO, cold-pressured juice available for less than $4. 

"Suja's commitment to excellence in its beverages, operations and mission has positioned it as a leader in the rapidly-growing organic juice segment," Mike Saint John, president of Coca-Cola North America’s value added dairy and natural health beverages division, said. "This, coupled with the resources of The Coca-Cola Company including our unmatched distribution system, will expand availability of this delicious beverage."