Coca-Cola reintroduces diamond-label bottle branding

ATLANTA On Wednesday, Coca-Cola of North America introduced a limited-edition 8.5-ounce, straight-sided “1906 Diamond Label” bottle, available in four-packs.

From 1900 until it switched to the famous contours in 1916, Coca-Cola used a diamond-shaped label to set its product apart from the competition’s. Along with the instantly recognizable Coca-Cola logo in Spencerian script, the diamond label bore either the words “Atlanta, Ga.” or the signature of Asa Candler, who was president of The Coca-Cola Co. at the time.

Few diamond labels have survived on true vintage Coke bottles with the straight sides, so collectors highly value the original bottles with the label intact.