Coca-Cola releases film honoring Hispanic Heritage Month

ATLANTA — Coca-Cola on Wednesday announced that it has created a short film in honor of Hispanic Heritage Month.

“Orgulloso De Ser” depicts people sharing their family stories and displaying pride of their heritage by applying a temporary tattoo of their last name using the special Coca-Cola Heritage Tattoo Can, the company said.

“At Coca-Cola we have been a part of so many of the important moments in Hispanic families’ lives, and we want to continue making new memories with them,” Lauventria Robinson, VP of the Multicultural Center of Excellence at Coca-Cola North America, said. “During Hispanic Heritage Month, we are celebrating the immense pride Latinos have for their culture and heritage, a pride that translates most significantly into their family names, which they carry with honor and joy.”

The company is also inviting families to buy a “Share a Coke” contour bottle personalized with their last names.