Coffee-Mate goes the cold brew route

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Coffee-Mate goes the cold brew route

By Gisselle Gaitan - 05/09/2018
Coffee-Mate is venturing slightly beyond the world of creamers by introducing its first ready-to-drink line of cold brew coffee.

The Coffee-Mate natural bliss Cold Brew Coffee line is made with natural, high quality and fully recognizable ingredients that come in sweet cream and mocha flavors.

“Cold brew consumption has risen 80% in the last year and we saw a great opportunity to expand our product portfolio into the ready-to-drink space to further meet consumer demands and lifestyles," Avantika Chakravorty, manager of marketing for ready-to-drink coffee, said. "We first introduced our Cold Brew Coffee to the West Coast last year to great success and are looking forward to sharing it with consumers nationwide. Increased consumer demand partnered with our all-natural ingredient list gives consumers the premium coffeehouse experience they can enjoy anywhere.”

The Arlington, V.A.-based company’s cold brew is crafted with 100% Arabica Beans, that are slowly steeped in cool water for 12 hours for a smooth taste. The mocha offering contains sea salt and cocoa, and both flavors also contain nonfat milk, cane sugar, heavy cream and baking soda to prevent settling.

All ingredients used are all-natural, non-GMO, Kosher, gluten-free and made with real milk and cream from California cows not treated with the growth hormone rBST, the company said.

Both of Coffee-Mate’s natural bliss Cold Brew flavors come in 46-oz. multi-serve bottles that retail for $5.29 each that will launch on major retailer’s shelves in June.