Cold brew coffee category heats up with new organic beverage

LONG ISLAND CITY, N.Y. -- The growing cold brew coffee category is getting a new entrant, and this one is certified USDA Organic.

The White Coffee Corporation is introducing "Organic Cold Brew."  Cold brew, the method of brewing coffee through a totally cold process without exposure to hot water, is taking the country by storm. According to Mintel, the cold brew category of the specialty coffee market has soared, with sales increasing 339% between 2010-2015. 

White Coffee says its Organic Cold Brew drink is better than "iced coffee" competitors, with little acidity and no bitterness. White's Organic Cold Brew is certified USDA Organic and the beverage is not derived from concentrate, like other leading brands, the company says.

"Consumers are looking for speed and convenience, but are not willing to sacrifice great taste," says Jonathan White, EVP of White Coffee Corporation. "The millennials are the first generation to grow up with high quality coffee tastes. We are proud of the taste that Organic Cold Brew offers and through retail locations, and on-line, this product will help fulfill that demand."

White Coffee's Organic Brew will be available at retailers nationwide this fall.