Colgate-Palmolive partners with Share Our Strength to host online contest to combat childhood hunger

NEW YORK Colgate-Palmolive has partnered with Share Our Strength to fight childhood hunger, starting with a click of a mouse.

To coincide with Mother's Day, Colgate Monday launched a campaign to raise awareness of childhood hunger featuring an online contest to support summer feeding programs to select cities in the United States. The Web site, www.colgate.com/sharemomslove, registered users will be eligible to vote online for their local participating city. Children in each of the 10 participating cities will benefit from support from Colgate and Share our Strength as part of this campaign.

The three cities to receive the most online votes by 12:00 p.m. EST on May 10 will receive funding for a summer feeding program. Contest supporters will also be invited to enter for a chance to win a get-away trip, plus celebration dinner for two hosted by a spokesperson for Palmolive dish liquid, B. (Barbara) Smith or Charytin Goyco. For full prize details, please see the official rules.

"One-in-every-six children in America suffers from uncertain access to the healthy, nutritious foods they need," said Carla Kelly, general manager, multicultural marketing, Colgate-Palmolive. "Colgate is proud to support the mission of Share Our Strength to increase and facilitate children's access to nutritious foods. We encourage consumers to join the fight against childhood hunger in the U.S. by going online and participating in Colgate's 'Share Mom's Love' contest."

"Children who do not receive proper nutrition year round are more likely to experience hospitalizations, suffer from weaker immune systems and have impaired academic performance. Sadly, less than 10% of children eligible for summer feeding programs participate," said Pat Nicklin, managing director, Share Our Strength. "Colgate's generous support and its 'Share Mom's Love' contest will generate awareness of childhood hunger and the importance of summer feeding programs. This campaign will also help nourish children across the U.S., allowing them to return to school healthy and ready to learn."

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