ConAgra offers ‘Indiana Jones’ DVD rebate with Orville Redenbacher popcorn

OMAHA, Neb. Con Agra released a new commercial last week featuring a family using whips to hit the lights, grab a bowl of popcorn and turn on the DVD player in order to promote the new “Indiana Jones” DVD. The commercial refers to a $10 mail-in rebate for Lucasfilm’s Paramount Home Entertainment’s “Indiana Jones and the Kingdom of the Crystal Skull,” which is given to consumers who purchase two boxes of Orville Redenbacher’s microwave popcorn and one box of either Crunch ’n Munch caramel corn or an extra box of Orville Redenbacher’s.

Orville Redenbacher has never before created a commercial supporting consumer promotion, according to ConAgra. It will run through October and be featured during shows like ABC’s “Ugly Betty” and “Supernanny” and NBC’s “Knight Rider,” “Crusoe” and “Life.” TBS, TNT, Food Network, FX, TLC, HGTV, Travel Channel, Oxygen, Lifetime and TV Land will all be running the ad.