Consumers less concerned with brand names when food shopping

NEW YORK U.S. consumers, and many elsewhere, are not very concerned with name brands when it comes to meal planning, a food attitudes study released by Ketchum’s Global Food and Nutrition Practice recently found.

In Argentina, China, Germany, the United States and United Kingdom, 200 people from each nation were surveyed online between July through August in a food shopping attitudes survey. Results were then analyzed by Global Food and Nutrition Practice and “supermarket guru,” Phil Lempert published reports said.

The main factors that affected trends in food shopping included taste, quality and price, the report said. Except for in China, where health benefit ranked as most important.

On average, 74 percent of all consumers surveyed said taste was most important, 73 percent cited quality and 70 percent said they shop based on price.

Fifty-five percent of Americans said they choose food for health benefits compared to a little less than half of those surveyed in the U.K. and Argentina and 34 percent in Germany.  

Of all customers, those who said they do choose foods based only on brand names, were 35 percent in the United States, 24 percent in the U.K., 16 percent in Germany, 45 percent in Argentina and China.