Consumers seek insurance for Butterfinger bars

GLENDALE, Calif. Butterfinger last week kicked off a special "insurance program" for consumers.

Nestle USA announced it secured a $1 million insurance policy for Butterfinger through Lloyd’s of London, the world’s leading specialist insurance market on April 1. In line with the insurance policy, Nestle USA said would replace any Butterfinger bar that someone else lays a finger on (no questions asked!), up to the first 100,000 bars properly redeemed online at Butterfinger.com/BarInsurance. Nestle USA will mail a coupon for one free, single Butterfinger bar to the first 100,000 consumers to properly file an online claim. Additionally, consumers can win other such valuable prizes as a smart phone, video game console, $300 electronics gift card, or a one-year supply of Butterfinger bars. During the promotional period of April 1 through April 14, every person who submits a bar theft story online or tales of how someone laid a finger on their bar at Butterfinger.com/BarInsurance is eligible to enter a contest to win one of these valuable prizes, no purchase necessary.

“Nestle takes very seriously a consumer’s desire to always lay a finger on a Butterfinger,” said Nestle USA confections and snacks spokesperson Tricia Bowles. “We know how much you value your favorite candy bar, and now there’s a million dollar policy to protect it.”