Cool Whip launches new line of frosting for 'everyday moments'

Cool Whip is offering a new way for consumers to top off their sweet treats: easy-to-spread Cool Whip frosting. Available in chocolate, cream cheese and vanilla, the frosting is perfect for decorating desserts and piping, and the brand encourages bakers everywhere to "celebrate the everyday moments" with its latest whipped topping. 

"We know moms aren't happy with shelf stable frosting because it is too sweet, too thick or really difficult to apply without damaging the cakes or other baked goods," said Marjani Coffey, brand manager of Cool Whip. "Our new Cool Whip Frosting makes it fun and easy to bake, frost and enjoy because of the perfectly whipped texture. It's definitely worth a trip to the freezer aisle."

The new Cool Whip frosting can be found in grocery stores nationwide for a suggested retail price of $2.99.