Coors Light sweepstakes offers trips to Super Bowl XLIII

MILWAUKEE, Wis. Coors Light is currently running a sweepstakes promotion that offers the chance for one of three pairs of tickets, plus travel and room expenses, to next year’s Super Bowl XLIII. Two addition trips to two Super Bowl XLIV, to be held in 2010, are also available as prizes, Coors Brewing Company said.

The sweepstakes is being promoted in English and Spanish-language packages of Coors and Coors Light “banquet-vented” wide mouth cans and “cold-activated” bottles.

For TV spots, Coors will continue “Coaches” ad campaign airing Super Bowl messages from Mike Ditka and Barry Switzer will begin to air. The spot with Coach Ditka airs Dec. 12 and the TV ad with Switzer is set to debut  Jan. 3. 

“Every NFL fan dreams of experiencing the Super Bowl in-person, and Coors Light is the only beer that can make that dream a reality,” Lee Dolan, vice president of marketing for Coors Light, said. 

Players can enter by texting or entering online access codes found on specially marketed packages of Coors and Coors Light. Consumers over the age of 21 can register online at http://www.coorslight.com/superbowl/ to enter the contest, or text their entry numbers to 42653 (4COLD) for a chance to win. A drawing will be held on Jan. 13 for the Super Bowl XLIII trips and another drawing for trips to the Super Bowl XLIV is scheduled for Feb. 3.