Cracker Jack expands portfolio

3/9/2015

PLANO, Texas — Cracker Jack, a brand from PepsiCo’s Frito-Lay division, will add Chocolate Peanut Butter Flavored Popcorn to its roster. 


The new variety takes the traditional popcorn kernel and coasts it with a chocolate peanut butter flavor, which the company promises will make the popcorn a “shareable” treat, especially at family functions. 


Cracker Jack Chocolate Peanut Butter Flavored Popcorn is now available in 4-oz. bags, which have a suggested retail price of $1.49. Other Cracker Jack varieties include Chocolate & Caramel Flavored Popcorn, Kettle Corn Flavored Popcorn and Original Caramel Coated Popcorn & Peanuts.


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