Crispin Cider intros Pearsecco flavor, variety pack

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Crispin Cider intros Pearsecco flavor, variety pack

02/26/2019
Fans of Crispin Cider’s products now have a new way to enjoy the brand’s products.

The Chicago-based company announced that its beverages will now come packaged in a variety pack of 12-oz. slim cans, and included in the bundle are the Crispin Rosé, Brut and the newly unveiled Pearsecco.

Created as a blend of pear-based cider and prosecco taste, Pearsecco will hit shelves in late spring, and also be offered in stand-alone slim can six-packs, the company said.

"The release of Crispin Rosé was our first venture into wine-inspired ciders at the forefront of the rosé trend last year," Danielle Rappoport, the director of Ciders, Mexican Imports and Flavored Malt Beverages, said. "Both prosecco and pear-inspired beverages have seen strong growth in recent years. With the new Pearsecco flavor, we are continuing to appeal to cider and wine drinkers alike with yet another rendition of our fresh and modern take on cider."

Crispin’s variety pack also contains the Rosé flavor, which is crafted with rose petals and hibiscus, and Brut, which is finished extra-dry like champagne, and also is to feature updated packaging, the company said.

"We have a great-tasting lineup of ciders in our portfolio, and we want to give new and existing drinkers the opportunity to sample them in a convenient way," Rappoport said. "Our sleek, eye-catching slim cans are perfect for grabbing-on-the-go, entertaining and enjoying during countless outdoor occasions."

The variety pack contains three cans of each flavor and is available nationwide at grocery and liquor stores for the suggested retail price of $16.99.