Crossmark Canada names SVP customer development

PLANO, Texas — Crossmark Canada on Monday named Mark Ayer SVP customer development, a 28-year veteran of Canadian food and beverage retailing.



"We are very excited to have someone of Mark's experience, knowledge and deep understanding of the Canadian retail landscape," stated Christoper Terrio, Crossmark Canada president and CEO. "His 28 years of sales and marketing experience within CPG and the food and beverage industry will allow Crossmark Canada to increase its presence and selling capabilities in the grocery, mass, club and drug Channels nationally."



Ayer began his career as a Sales rep in 1989 with Kraft Canada. He spent the next 15 years progressing through various roles in the sales organization before leaving for Gillette in 2004 where he served as VP sales and country manager. He joined Procter & Gamble in 2005 and spent the next five years in marketing and sales leadership roles in Canada and Asia before becoming VP sales for P&G Canada in 2010.



Ayer rejoined Kraft Canada in 2014 to lead the Canadian sales organization and was appointed general manager foodservice following the merger with Heinz.