Crystal Light launches new fitness partner in a glass

TARRYTOWN, N.Y. Crystal Light has launched its first-ever low-calorie fitness beverage mix.

Pure Fitness is caffeine and gluten free, and one 8-ounce serving contains only three grams of sugar. Crystal Light Pure Fitness is a great low-calorie beverage alternative -- providing a delicious, naturally sweet drink while satisfying the body's need for water, Crystal Light said. Pure Fitness contains only 15 calories per serving and electrolytes to aid hydration during light physical activity and is available in three varieties: lemon lime, strawberry kiwi and grape.

"It's important for people to keep adequately hydrated," said Karan Bajaj, senior brand manager for Crystal Light.  "Now, with Pure Fitness there's a whole new option for people who want to water their bodies deliciously –– a naturally sweetened, low-calorie refreshing beverage."