Crystal Light rolls out new eco-friendly packaging

TARRYTOWN, N.Y. Crystal Light has unveiled a new, more environmentally and user-friendly look.

The new Crystal Light packaging features easy-to-open packets, a new 1-qt. packet size in the 8-qt. canister that helps people prepare the amount they want and a clear window on the front of the canister that shows when packets are running low. On a finished case goods basis, the new design will use 250 tons less packaging each year.

"Women look to Crystal Light to add some excitement to their water every day," said Roxanne Bernstein, director of powdered beverages. "Our new packaging also reflects our consumers' vibrancy and her desire to align herself with more environmentally friendly brands."

The new Crystal Light is available nationwide at $3.29 SRP for the 8-qt. size and $4.59 for the 10- or 12-qt. size. More information on the entire line of products is available at www.CrystalLight.com.