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Culver Specialty Brands division now owned by B&G Foods


LONDON and ROTTERDAM, Netherlands — Unilever has completed the sale of one of its divisions to B&G Foods.

Unilever said its Culver Specialty Brands division — whose portfolio includes Mrs. Dash salt-free seasoning blends, Molly McButter flavored sprinkles, Sugar Twin sugar substitute, Baker’s Joy baking spray and Static Guard anti-static spray, all of which are sold in the United States and Canada — was sold to B&G Foods in an all-cash transaction valued at $325 million.

The division, which garnered $90 million in revenue for Unilever for the 12 months ended in September, became part of the company after Unilever's acquisition of Alberto-Culver.

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