CVS highlights ‘Snacks That Give Back’ at more than 2,300 stores

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CVS highlights ‘Snacks That Give Back’ at more than 2,300 stores

By Brian Berk - 02/14/2017

WOONSOCKET, R.I. — CVS Pharmacy launched a new initiative, “Snacks That Give Back,” which highlights more than 30 better-for-you snacks that support charitable causes, fair labor and sustainability.


These products are featured at a trend zone-themed area in the store at 2,367 locations through early May.


Items included in the Snacks That Give Back trend zone are:




  • Honest Tea, a fair trade certified brand of lightly sweetened iced tea;


  • Honest Tea, barely sweetened iced tea — fair trade certified


  • Vita Coco, pure coconut water —Supports sustainability via Vita Coco Project


  • RETHINK Water, environmentally responsible water packaged in a carton made from paperboard, a renewable resource — 100% recyclable


  • Endangered Species dark chocolate — 10% of their profits to preserve endangered species and their habitats while also being Fair Trade Certified to assure farmers are being paid a fair price


  • Food Should Taste Good Tortilla Chips — Non-GMO project certified


  • Justin’s, nut butters and organic peanut butter cups — SupportsConscious Alliance


  • Alter Eco, chocolates and truffles — A certified carbon neutral company


“The expanded offerings of healthier food and beverages that help give back at select CVS Pharmacy stores nationwide is the latest example as the company continues to evolve into a premier health destination, making better health easy for millions of customers,” CVS said in a statement. “More than 3,400 stores have a broader assortment of better-for-you foods in prominent displays of healthy grab-and-go grocery sets, some with expanded refrigerated sections, making healthy snacking more convenient. In addition, CVS Pharmacy has dedicated roughly 25% of front checkout space — traditionally occupied by candy — to better-for-you snacks such as exclusive store brand Gold Emblem abound snack bars, KIND bars, Larabars, Vega One bars and more while adding more than 250 fresh, refrigerated and non-perishable healthy foods and beverages to store shelves around the country.”


Additionally, the company’s Fit Choices shelf tagging program helps shoppers easily find healthier items in stores by clearly identifying products that fit nutritional and dietary preferences such as “Good Source of Protein,” “Heart Healthy,” “Gluten Free,” “Sugar Free,” “Organic,” and “Non-GMO Project Verified.”


Woonsocket-based CVS will launch different healthy food trends throughout 2017 intended to promote healthy eating. Past Trend Zones include paleo, raw and vegan featuring fan favorite products such as EPIC bars, That’s It snacks, Larabar Bites and more.