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Dang Foods intros plant-based keto bars

Dang Foods is diving into the popular keto-diet trend.

The Berkeley, Calif.-based company, which is best known for its coconut chips and sticky-rice chips, unveiled its new keto-certified bars.

Featuring plant-based ingredients, the line contains such ingredients as almond butter, cocoa butter, coconut, pea protein, sunflower seeds and chia seeds.

“Dang's keto-friendly lightly salted coconut chips are the fastest-growing item within the portfolio due to their high-fat, low-carb macronutrient profile. Keto is on fire right now, garnering more interest than Paleo and Whole30 because the benefits are clear: mental acuity, sustained energy and reduced appetite,” Dang's founder, Vincent Kitirattragarn, said. “We did the research and couldn't find good-tasting keto snacks, so we decided to make Dang Bar using whole ingredients. We pride ourselves on creating delicious snacks with Asian flavors and ingredients, and Dang Bar is no exception.”

Previously called Fatbar, each product contains 10 g of protein, 15 g of fat and 4-to-5 g of net carbs; has no added sugar; and is both vegan and gluten-free, the company said.

Available in three flavors — almond vanilla, lemon matcha and chocolate sea salt — Dang Bars come in 12-count packs that can be found on the company’s website. The bar will launch in retailers nationwide beginning January 2019 at Whole Foods Market.

Three additional bars — cardamom chai, toasted coconut and Saigon cinnamon chocolate — will hit shelves in February 2019.
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