Dannon joins with NFL, ACS to fight breast cancer


WHITE PLAINS, N.Y. -- Dannon is teaming up with the NFL and rolling out special packaging that will allow consumers to support the American Cancer Society and National Breast Cancer Awareness Month.

Throughout October, Dannon will contribute up to $500,000 of proceeds to support breast cancer screenings and promote awareness through the stories of NFL moms and survivors Sue Olsen and Janice Wilkerson. 

Consumers can look for Oikos, Light and Fit and Activia products with A Crucial Catch packaging in stores or visit Dannon's website to donate directly to the American Cancer Society. 

Money raised through A Crucial Catch supports the American Cancer Society's Community Health Advocates implementing Nationwide Grants for Empowerment and Equity (CHANGE) program, providing outreach and breast cancer screenings to women in underserved communities. 

To further promote the importance of early detection, Dannon has created two television spots sharing firsthand stories from NFL moms and breast cancer survivors Sue Olsen and Janice Wilkerson along with their NFL player sons, Greg Olsen and Muhammad Wilkerson. 

"The American Cancer Society is deeply grateful for Dannon's generous support and joining us in the effort to eliminate breast cancer as a major health problem," said David Doan, VP for Strategic Sports Alliances at the American Cancer Society.  "Through this partnership, Dannon is helping us in our efforts to diminish the pain and suffering of breast cancer."


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