Dannon promises to join effort to responsibly market foods to kids

WHITE PLAINS, N.Y. Dannon has said that in accordance with guidelines established by authorities such as the FDA and World Health Organization, it will take the initiative in limiting its advertising of food products to children under age 12, unless it can prove the products meet established nutritional criteria, the company has said.

Dannon has joined 15 other food and beverage makers in signing on for more responsible advertising by agreeing to only advertise products that have limits on sodium and sugar content, as well as reduced fat options and meet minimum daily calcium requirements.

The initiative was originally launched during a Federal Trade Commission hearing last July which focused on marketing to children and childhood obesity.