Dasani debuts PlantBottle packaging

ATLANTA Coca-Cola water brand Dasani is rolling out its PlantBottle packaging, a 100% recyclable bottle made of up to 30% plant-based materials.

In line with the lauch, Dasani is promoting the importance of recycling by creating a limited-edition line of green-colored hats that benefit Ocean Conservancy, with the help of PSIMadeThis.com founder and designer Erica Domesek. The hats consist of everyday household items and are available at SatineBoutique.com, just in time for Earth Day.

“Dasani PlantBottle packaging is both made from renewable material and recyclable,” said Abigail Greene, Dasani senior brand manager at Coca-Cola North America. “Erica’s designs will help us spread the word of our West Coast Dasani PlantBottle roll out, and we have committed a substantial charitable donation to Ocean Conservancy to help support clean beaches, lakes and rivers.”

Coca-Cola is the first to market with a recyclable PET plastic bottle made partially from plants.