Dean Foods launches 100% lactose-free milk nationwide
DALLAS -- Dean Foods is targeting the estimated 30 to 50 million U.S. consumers who are lactose intolerant with new DairyPure Lactose Free milk.
DairyPure Lactose Free milk provides the same eight essential nutrients – calcium, protein, vitamins A, D and B12, riboflavin, phosphorus and potassium – and is backed by the brand's exclusive Five-Point Purity Promise:
No artificial growth hormones
All milk is tested for antibiotics
Continually quality tested to ensure purity
Only from cows fed a healthy diet
Cold-shipped from your trusted dairy
"New DairyPure Lactose Free milk means that we're now able to deliver our high quality DairyPure milk to all consumers," said Greg Schwarz, VP of marketing, Dean Foods. "Whether it's a lifestyle choice or the result of lactose sensitivities, everyone can enjoy Lactose Free milk knowing that it's backed by our Five-Point Purity Promise."
DairyPure Lactose Free milk is available now in the dairy case at retailers nationwide in whole, 2% reduced fat, 1% low fat and skim/fat free milks in half gallons.