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Dentyne announces winners of playwright contest with new campaign


PARSIPPANY, N.J. Dentyne, the gum brand behind the popular 'Make Face Time' campaign, announced winners of Dentyne's REALationships competition.

Dentyne partnered with the Manhattan Theatre Club to celebrate "face time" through theater, one of the original forms of face-to-face entertainment, to encourage participants to express their own views about the state of modern relationships in the digital age. The winners, Dina Epshteyn and Mike Salomon, along with three other finalists, received the once-in-a-lifetime opportunity of producing their plays with MTC at City Center in New York City and participating in REALationships, a live production event hosted by actor and artistic friend of MTC, Josh Lucas.

The theme of the presented plays mirrors Dentyne gum's popular Make Face Time ad campaign, which depicts everyday people in relationships spending time getting close to each other. Growing up in the digital age, Epshteyn and Salomon are well immersed in social networks and communicate with friends and family online. The plays represent different stories and views on the balance in relationships between high-tech and high-touch.

"The 'Make Face Time' campaign reminds us that there is no substitution for the powerful bond we create through face time," said Josette Barenholtz, marketing director for Dentyne  gum. "We are pleased to support the Manhattan Theater Club in its efforts to foster up-and-coming playwrights and provide us with the unique face-to-face experience of live theater."

For additional information on the Dentyne playwriting contests, visit

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