Diamond Foods' nut brand to advertise during NCAA Men’s Basketball Tournament

SAN FRANCISCO Diamond Foods Inc. announced that it will debut a new ad campaign for its Emerald brand during the final four and championship games of this year’s NCAA Men’s Basketball Tournament.

The ads, which will air on April 4 and April 6 at 3 p.m., are the third generation of Emerald’s award-winning “Natural Energy” campaign that depicts the bad things that can happen when you don’t eat Emerald Nuts.

“The NCAA Men’s Basketball Tournament is one of television’s most high profile events and is a natural snacking occasion,” said Andrew Burke, SVP of marketing for Diamond Foods. “The final four and national championship contests always generate a tremendous amount of excitement, and therefore the games provide an ideal venue in which to debut our new campaign. The new commercials will be featured online at www.emeraldnuts.com and are part of a broader, integrated campaign that includes both in-store elements and national print support.”