Diet Coke, Heidi Klum team up to educate women on heart health

ATLANTA For the second year in a row, Diet Coke and Heidi Klum are joining forces to spread awareness of heart disease, the leading cause of death in American women. Sponsored by the National Heart, Lung and Blood Institute, The Heart Truth campaign will educate women on the risks of heart disease through an extensive campaign of advertising, a traveling exhibit and high-profile events.

The Heart Truth's Red Dress Collection fashion show will be showcased at this year's Fashion Week on Feb. 13, where women will don unique red dresses that will later be displayed on The Heart Truth Road Show. This traveling exhibit will visit six cities and offer heart health screenings and educational materials.

Klum also has designed a ruby- and diamond-encrusted Diet Coke Red Dress Charm, which she will wear on the Red Carpet at the Academy Awards on Feb. 22.

The advertising campaign will include national TV, print and online ads featuring Klum. Six magazines, including PEOPLE, will include print advertisements, and popular shows like "American Idol" will run The Heart Truth ad spots.

Diet Coke also has updated their Web site to include heart disease risk factors and preventative tips for heart health under The Heart Truth section.