Dollar General and Kellogg's partner on latest 'Here’s My Story' literacy campaign
GOODLETTSVILLE, Tenn. — In celebration of National Literacy Month in September, Dollar General and Kellogg’s are partnering on a new "Here’s My Story" campaign aimed at sharing customers’ personalized literacy and education advancements stories through programs funded by the Dollar General Literacy Foundation.
“Dollar General is excited to partner with Kellogg’s on the 'Here’s My Story' campaign this September,” stated Denine Torr, Dollar General’s senior director of community initiatives. “This collaboration highlights the inspirational stories and effects that literacy and education have in our communities for learners of all ages and hopefully encourages customers to reach their own educational goals.”
This fall, exclusive packages of Kellogg’s cereals and Cheez-It crackers will feature stories and show the positive impact literacy efforts have made to adult and youth learners.
Aimed at educating customers on the positive impact literacy and reading advancements can make in one’s life and inspiring people to continually look to learn and reach their own educational goals, the campaign also encourages customers to share their own literacy success stories on social media channels using the #DGMyStoryEntry hashtag. Kellogg’s and the Dollar General Literacy Foundation will randomly select 50 social posts using the specialized hashtag to receive a complimentary $50 Dollar General gift card in early November.
Kellogg’s is a sponsor of the Dollar General Literacy Foundation.