Doritos brand names winner of Super Bowl XLIX ad contest

PLANO, Texas — Scott Zabielski of Los Angeles was announced as the grand prize winner for the 2015 "Crash the Super Bowl" contest from Doritos brand. Zabielski crafted the best homemade Doritos ad, garnering the highest number of fan votes on Doritos.com. In addition to bragging rights, Zabielski will receive $1 million and a "dream job" at Universal Studios in Hollywood. 

 

'"Middle Seat' is creative, bold and original, representing everything the Doritos brand and our 'Crash the Super Bowl' contest is about," said Ram Krishnan, SVP and CMO, Frito-Lay North America. "Rising to the top among nearly 4,900 competitors from all over the world is no easy feat. If the success of our past winners is any indication, Scott's career is about to take off in the most amazing way, and we can't wait to see what happens next."

 

Graham Talbot —who created "When Pigs Fly" — was named runner-up. Talbot will receive $50,000. Both ads aired globally during Sunday's Super Bowl XLIX broadcast.