Doritos calls on Chance the Rapper, Backstreet Boys for Super Bowl ad
Fresh off the launch of its Flamin’ Hot Nacho chips, Doritos has called on two big stars for the debut of its Super Bowl ad.
The Plano, Texas-based brand, which is part of PepsiCo’s Frito-Lay division, will feature a new collaboration between Chance the Rapper and the Backstreet Boys during the big game.
“Doritos Flamin’ Hot Nacho is a new, unique flavor that gives fans the essence of the original Doritos Nacho Cheese with a flamin’ hot kick we know snackers love,” said Leslie Vesper, senior director of marketing at Frito-Lay North America. “We’re excited to bring together two of our most popular flavors just in time to spice up the snack aisle for the new year.”
Fans will have to wait until the big game, which airs on Feb. 3.
Doritos Flamin’ Hot Nacho can be found in the snack aisle at major grocery, retail and mass markets across the nation.