Doritos gears up to launch Jacked tortilla chips

AUSTIN, Texas — Doritos is rolling out a new product this month.

The latest tortilla chips, Doritos Jacked, is 40% larger in size and thickness and will be available in two flavor combinations, Enchilada Supreme and Smoky Chipotle BBQ. The item debuted at the South by Southwest Music Conference and Festival.

"The biggest Doritos tortilla chip ever deserves the biggest launch ever," Frito-Lay North America VP marketing Ram Krishnan. "Before we bring this amped up Doritos snacking experience to consumers nationwide, we wanted to take it right to our fans here at South by Southwest to try it first."

The product will be available in three sizes: a 2.62-oz. bag for a suggested retail price of $1.09; a 3.375-oz. bag for a suggested retail price of $1.49 and a 10.5-oz. for a suggested retail price of $4.29.