Doritos snack gets fiery flavor


PLANO, TX — Doritos, a brand from PepsiCo's Frito-Lay division, announced an addition to its Dinamita rolled tortilla chip line. The new Doritos Dinamita Fiery Habanero chips feature spicy habanero peppers and hints of chili and red peppers, all in a rolled tortilla chip.

The new rolled tortilla chips are now available at retailers in select locations throughout the United States and come in three sizes: a 1.125-oz. bag for a SRP of $0.50, a 4-oz. bag for a SRP of $1.49, and a 9.25-oz. bag for a SRP of $2.99.

The Doritos Dinamita line was introduced in spring 2012. In addition to the new Fiery Habanero variety, the line also includes Chili Limon and Nacho Picoso flavors.

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