Dove Chocolate encourages fans to live life with no regrets in new ad

HACKETTSTOWN, N.J. -- Dove Chocolate is inviting consumers to enjoy every moment of life with no regrets -- even if it includes a bit of chocolate -- with a new digital campaign featuring Edith Piaf.

The company is launching a new digital campaign featuring Piaf's "Non, Je Ne Regrette Rien," ("No, I Do Not Regret Anything"), which serves as an anthem to live life to its fullest.

"Edith Piaf's lyrics of enjoying life without regret are as true today as they were when she first performed the song," said Kerry Cavanaugh, brand director, Dove Chocolate Brand. "We all need to be reminded to take a moment to savor life's everyday pleasures, big or small, like unwrapping and enjoying the signature taste of Dove Chocolate."

The new commercial will run on a variety of television networks and digital platforms, but also can be found on the Dove Chocolate YouTube Channel.